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Cookie Policy

Refining Your Choice.

Last Updated: July 14, 2026

Overview

At WornWell, transparency is a core part of our philosophy. This Cookie Policy explains how we use cookies and similar technologies when you visit wornwellai.com. We believe in empowering you with choices that align with your personal style and privacy preferences.

1. What are Cookies?

Cookies are small text files stored on your device that help us recognize you on future visits. They allow us to remember your preferences and provide a more personalized, fluid experience.

2. How We Use Cookies

We use cookies for the following purposes:

  • Essential: These are required for the site to function securely and correctly. They cannot be turned off.
  • Analytics (GA4): We use Google Analytics 4 to understand how users interact with our platform. This data is anonymized and helps us refine our features and styling AI.
  • Advertising (Google AdSense): When advertising is enabled, Google and its advertising partners may use cookies, device information, IP addresses, and similar technologies to deliver, limit, personalize, and measure advertisements. Availability depends on AdSense approval and your region and consent choices.

3. Consent Mode v2

WornWell supports Google Consent Mode v2. By default, non-essential analytics and advertising storage signals are denied. Analytics is activated only when you grant analytics permission. Before personalized advertising is enabled for visitors in the EEA, United Kingdom, or Switzerland, WornWell will use a Google-certified consent-management platform that supports the IAB Transparency and Consent Framework.

4. Managing Your Preferences

You have full control over your cookie settings. You can:

  • Allow analytics: Permit WornWell to measure visits, navigation, and successful waitlist registrations.
  • Continue without analytics: Keep optional WornWell analytics storage disabled.
  • Advertising choices: Use Google's certified consent message, where shown, to make or withdraw advertising choices.

You can revisit WornWell analytics choices at any time by clicking "Cookie Settings" in the website footer.

Advertising preferences may also be managed through the consent message shown for your region and through Google Ads Settings.

5. Google Advertising

Google explains how it processes information from sites that use its advertising services on its Business Data Responsibility site. WornWell does not receive the contents of Google advertising profiles or payment information from advertisers.

For more information on how we handle your data, please see our Privacy Policy.

6. Contact Us

If you have any questions about our use of cookies, please contact support@wornwellai.com.

WornWell AI · Amsterdam, Netherlands

WornWellPrivate beta

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intelligently worn.

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Product

  • Outfit planner
  • Digital wardrobe
  • AI stylist
  • Travel packing
  • Wardrobe insights

Explore

  • Cost-per-wear calculator
  • Wardrobe guides
  • How WornWell works
  • Private-beta pricing

Company

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  • Cookie policy

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